{"id":47343,"date":"2012-09-05T15:31:18","date_gmt":"2012-09-05T13:31:18","guid":{"rendered":"http:\/\/www.studiosophisti.nl\/talking-art-director\/"},"modified":"2022-08-30T10:38:39","modified_gmt":"2022-08-30T08:38:39","slug":"brushbutton","status":"publish","type":"post","link":"https:\/\/www.sophisti.nl\/en\/brushbutton\/","title":{"rendered":"Brush Button"},"content":{"rendered":"<p>https:\/\/vimeo.com\/152560130<\/p>\n<p>Achtung! and\u00a0Google approached\u00a0Sophisti with the design challenge\u00a0to stimulate completing 2 minutes of electronic tooth-brushing\u00a0.\u00a0The solution was found in a connected bathroom assistant to make these 2 minutes a lot more engaging.<\/p>\n<p>The\u00a0Brush Button is connected\u00a0to several\u00a0Google APIs and Spotify. This is used to present personal spoken content every morning and evening. For example the local weather, traffic information along your route to work, your stock-portfolio combined with brushing tips and a bit of humour. The product is designed to blend with your bathroom by simply sticking to your mirror as a subtle reminder. For materials we took hints from the Diamond Clean toothbrushes.<\/p>\n<p>Sophisti developed the App (design by Achtung!) which is used to set-up the product and to track your personal brushing habits.<\/p>\n<p>15 prototypes have been made and delivered by Sophisti which Achtung! used for\u00a0testing with\u00a0a focus group.<\/p>\n<style type=\"text\/css\">.soliloquy-thumbnails-container .soliloquy-item { opacity: .5; }.soliloquy-thumbnails-container .soliloquy-active-slide, .soliloquy-thumbnails-container .soliloquy-item:hover { opacity: 1; }<\/style><div class=\"soliloquy-outer-container soliloquy-thumbnails-outer-container soliloquy-thumbnails-position-bottom\" data-soliloquy-loaded=\"0\"><div aria-live=\"polite\" id=\"soliloquy-container-47392\" class=\"soliloquy-container soliloquy-transition-fade soliloquy-fade soliloquy-arrows-active  soliloquy-theme-base\" style=\"max-width:1030px;max-height:750px;margin:0 auto 20px;\"><ul id=\"soliloquy-47392\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-id-47430 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-47430\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/1-1030x750_c.jpeg\" alt=\"1\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/1-600x200_c.jpeg\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-id-47431 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-47431\" class=\"soliloquy-image soliloquy-image-2 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/2-3-1030x750_c.png\" alt=\"2\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/2-3-600x200_c.png\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-3 soliloquy-id-47432 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-47432\" class=\"soliloquy-image soliloquy-image-3 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/3-3-1030x750_c.png\" alt=\"3\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/3-3-600x200_c.png\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-4 soliloquy-id-47433 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-47433\" class=\"soliloquy-image soliloquy-image-4 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/4-1030x750_c.jpeg\" alt=\"4\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/4-600x200_c.jpeg\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-5 soliloquy-id-47434 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-47434\" class=\"soliloquy-image soliloquy-image-5 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/5-1030x750_c.jpeg\" alt=\"5\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/5-600x200_c.jpeg\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-6 soliloquy-id-47435 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-47435\" class=\"soliloquy-image soliloquy-image-6 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/6-3-1030x750_c.png\" alt=\"6\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/6-3-600x200_c.png\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-7 soliloquy-id-47436 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-47436\" class=\"soliloquy-image soliloquy-image-7 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/7-3-1030x750_c.png\" alt=\"7\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/7-3-600x200_c.png\" \/><\/li><\/ul><\/div><noscript><style type=\"text\/css\" scoped>#soliloquy-container-47392{opacity:1}#soliloquy-container-47392 li > .soliloquy-caption{display:none}#soliloquy-container-47392 li:first-child > .soliloquy-caption{display:block}<\/style><div class=\"soliloquy-no-js\" style=\"display:none;visibility:hidden;height:0;line-height:0;opacity:0;\"><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/1.jpeg\" alt=\"1\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/2-3.png\" alt=\"2\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/3-3.png\" alt=\"3\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/4.jpeg\" alt=\"4\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/5.jpeg\" alt=\"5\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/6-3.png\" alt=\"6\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/7-3.png\" alt=\"7\" \/><\/div><\/noscript><\/div><div id=\"soliloquy-thumbnails-container-47392\" class=\"soliloquy-container soliloquy-thumbnails-container soliloquy-theme-base\" style=\"max-width:1030px;max-height:74px;margin:0 auto 20px;\"><ul id=\"soliloquy-thumbnails-47392\" class=\"soliloquy-thumbnails soliloquy-wrap soliloquy-clear\"><li class=\"soliloquy-item soliloquy-item-0 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"0\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"1\"><img id=\"soliloquy-image-47430\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-0\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/1-103x74_c.jpeg\" alt=\"1\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-1 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"1\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"2\"><img id=\"soliloquy-image-47431\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-1\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/2-3-103x74_c.png\" alt=\"2\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-2 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"2\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"3\"><img id=\"soliloquy-image-47432\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-2\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/3-3-103x74_c.png\" alt=\"3\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-3 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"3\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"4\"><img id=\"soliloquy-image-47433\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-3\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/4-103x74_c.jpeg\" alt=\"4\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-4 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"4\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"5\"><img id=\"soliloquy-image-47434\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-4\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/5-103x74_c.jpeg\" alt=\"5\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-5 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"5\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"6\"><img id=\"soliloquy-image-47435\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-5\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/6-3-103x74_c.png\" alt=\"6\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-6 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"6\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"7\"><img id=\"soliloquy-image-47436\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-6\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2016\/10\/7-3-103x74_c.png\" alt=\"7\" \/><\/a><\/li><\/ul><\/div>\n<p><strong>Client:\u00a0<\/strong><br \/>\n<img loading=\"lazy\" class=\"alignnone wp-image-47240\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2012\/07\/achtung.png\" alt=\"achtung\" width=\"130\" height=\"117\" \/><br \/>\n<strong>Year:<\/strong>\u00a02015-2016<\/p>\n<p><strong>Links:<\/strong><\/p>\n<p><a href=\"https:\/\/studiokraftwerk.com\/work\/philips-brush-button\" target=\"_blank\" rel=\"noopener\">Official website<\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px; margin-left:-9px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"facebook_like\",\"pinterest\",\"linkedin\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Brush Button\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/152560130 Achtung! and\u00a0Google approached\u00a0Sophisti with the design challenge\u00a0to stimulate completing 2 minutes of electronic tooth-brushing\u00a0.\u00a0The solution was found in a connected bathroom assistant to make these 2 minutes a lot more engaging. The\u00a0Brush Button is connected\u00a0to several\u00a0Google APIs and Spotify. This is used to present personal spoken content every morning and evening. For example the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[508],"tags":[611,616,365,614,442,618,617,615,45,84,81],"_links":{"self":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts\/47343"}],"collection":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/comments?post=47343"}],"version-history":[{"count":15,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts\/47343\/revisions"}],"predecessor-version":[{"id":49060,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts\/47343\/revisions\/49060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/media\/47388"}],"wp:attachment":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/media?parent=47343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/categories?post=47343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/tags?post=47343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}