{"id":48975,"date":"2012-09-05T15:35:18","date_gmt":"2012-09-05T13:35:18","guid":{"rendered":"https:\/\/www.sophisti.nl\/artdirector-3-2\/"},"modified":"2025-03-05T12:23:34","modified_gmt":"2025-03-05T11:23:34","slug":"closer","status":"publish","type":"post","link":"https:\/\/www.sophisti.nl\/en\/closer\/","title":{"rendered":"The Closer"},"content":{"rendered":"<p><strong><style type=\"text\/css\">.soliloquy-thumbnails-container .soliloquy-item { opacity: .5; }.soliloquy-thumbnails-container .soliloquy-active-slide, .soliloquy-thumbnails-container .soliloquy-item:hover { opacity: 1; }<\/style><div class=\"soliloquy-outer-container soliloquy-thumbnails-outer-container soliloquy-thumbnails-position-bottom\" data-soliloquy-loaded=\"0\"><div aria-live=\"polite\" id=\"soliloquy-container-49012\" class=\"soliloquy-container soliloquy-transition-fade soliloquy-fade soliloquy-controls-active soliloquy-arrows-active  soliloquy-theme-classic\" style=\"max-width:1030px;max-height:750px;margin:0 auto 20px;\"><ul id=\"soliloquy-49012\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-id-49020 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-49020\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_1-1-scaled-1030x750_c.jpg\" alt=\"Heineken-Closer-1\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_1-1-scaled-600x200_c.jpg\" \/><div class=\"soliloquy-caption soliloquy-caption-bottom\"><div class=\"soliloquy-caption-inside\">Heineken Closer 1 (PRNewsfoto\/HEINEKEN\u00ae)<\/div><\/div><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-id-49021 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-49021\" class=\"soliloquy-image soliloquy-image-2 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_2-1-scaled-1030x750_c.jpg\" alt=\"Heineken-Closer-2\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_2-1-scaled-600x200_c.jpg\" \/><div class=\"soliloquy-caption soliloquy-caption-bottom\"><div class=\"soliloquy-caption-inside\">Heineken Closer 2 (PRNewsfoto\/HEINEKEN\u00ae)<\/div><\/div><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-3 soliloquy-id-49022 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img id=\"soliloquy-image-49022\" class=\"soliloquy-image soliloquy-image-3 soliloquy-preload\" src=\"https:\/\/www.sophisti.nl\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_3-1-scaled-1030x750_c.jpg\" alt=\"Heineken-Closer-3\" data-soliloquy-src-mobile=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_3-1-scaled-600x200_c.jpg\" \/><div class=\"soliloquy-caption soliloquy-caption-bottom\"><div class=\"soliloquy-caption-inside\">Heineken Closer 3 (PRNewsfoto\/HEINEKEN\u00ae)<\/div><\/div><\/li><\/ul><\/div><noscript><style type=\"text\/css\" scoped>#soliloquy-container-49012{opacity:1}#soliloquy-container-49012 li > .soliloquy-caption{display:none}#soliloquy-container-49012 li:first-child > .soliloquy-caption{display:block}<\/style><div class=\"soliloquy-no-js\" style=\"display:none;visibility:hidden;height:0;line-height:0;opacity:0;\"><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_1-1-scaled.jpg\" alt=\"Heineken-Closer-1\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_2-1-scaled.jpg\" alt=\"Heineken-Closer-2\" \/><img class=\"soliloquy-image soliloquy-no-js-image\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_3-1-scaled.jpg\" alt=\"Heineken-Closer-3\" \/><\/div><\/noscript><\/div><div id=\"soliloquy-thumbnails-container-49012\" class=\"soliloquy-container soliloquy-thumbnails-container soliloquy-theme-classic\" style=\"max-width:1030px;max-height:74px;margin:0 auto 20px;\"><ul id=\"soliloquy-thumbnails-49012\" class=\"soliloquy-thumbnails soliloquy-wrap soliloquy-clear\"><li class=\"soliloquy-item soliloquy-item-0 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"0\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"Heineken-Closer-1\"><img id=\"soliloquy-image-49020\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-0\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_1-1-scaled-103x74_c.jpg\" alt=\"Heineken-Closer-1\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-1 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"1\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"Heineken-Closer-2\"><img id=\"soliloquy-image-49021\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-1\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_2-1-scaled-103x74_c.jpg\" alt=\"Heineken-Closer-2\" \/><\/a><\/li><li class=\"soliloquy-item soliloquy-item-2 soliloquy-thumbnails-item soliloquy-image-slide\" data-index=\"2\" draggable=\"false\" style=\"list-style:none\"><a href=\"\" class=\"soliloquy-link soliloquy-thumbnails-link\" title=\"Heineken-Closer-3\"><img id=\"soliloquy-image-49022\" class=\"soliloquy-image soliloquy-thumbnails-image soliloquy-image-2\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2022\/06\/Heineken_Closer_3-1-scaled-103x74_c.jpg\" alt=\"Heineken-Closer-3\" \/><\/a><\/li><\/ul><\/div><\/strong><\/p>\n<p>Publicis and HEINEKEN approached us for the Industrial Design, Electronic Design, Firmware and series manufacturing of &#8216;The Closer&#8217;. And what a wild ride it has been to work out Le Pub&#8217;s great solution (balance work and life by opening a Heineken) into a well working high-end finished product. While we have been focussed on design decisions, software integration, scaling production admits component shortages and lockdowns, the larger team at The HEINEKEN Company and Le Pub created this fun and very good looking campaign which has launched June 2022.<\/p>\n<div class=\"fve-video-wrapper fve-image-embed fve-thumbnail-image youtube\" style=\"padding-bottom:75%;\">\n    <iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/MXKvKU-EyA4?si=u9SlZIyV8SgDoEa4?wmode=transparent&#038;modestbranding=1&#038;autohide=1&#038;showinfo=0&#038;rel=0\" width=\"100%\" height=\"100%\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>    <\/div>\n<p><strong>Client:<br \/>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-48939\" src=\"https:\/\/www.sophisti.nl\/wp-content\/uploads\/2012\/07\/heinken-1-1.png\" alt=\"\" width=\"299\" height=\"270\" \/><br \/>\n<\/strong><\/p>\n<p><strong>Year:<\/strong>\u00a02022<\/p>\n<p><strong>Links:<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.heineken.com\/global\/en\/thecloser\" target=\"_blank\" rel=\"noopener\">Official website<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px; margin-left:-9px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"facebook_like\",\"pinterest\",\"linkedin\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"The Closer\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Publicis and HEINEKEN approached us for the Industrial Design, Electronic Design, Firmware and series manufacturing of &#8216;The Closer&#8217;. And what a wild ride it has been to work out Le Pub&#8217;s great solution (balance work and life by opening a Heineken) into a well working high-end finished product. While we have been focussed on design [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[508],"tags":[],"_links":{"self":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts\/48975"}],"collection":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/comments?post=48975"}],"version-history":[{"count":5,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts\/48975\/revisions"}],"predecessor-version":[{"id":49198,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/posts\/48975\/revisions\/49198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/media\/49013"}],"wp:attachment":[{"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/media?parent=48975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/categories?post=48975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sophisti.nl\/en\/wp-json\/wp\/v2\/tags?post=48975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}